Fitness Hits different Together

Your city is your playground. Move. Challenge friends. Claim your territory.

Join early access →

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Demo feed

Aarav just completed a 5K Riverside +420 XP

The crew so far Pre-launch preview figures

Early sign-ups
2K+
Cities asking for us
50+
Challenges ready
100+
On the waitlist
5K+
Squirrel Social app: a live run with friends on the map — 28:16, 3.2 km, 8'48" pace

01 — What is this?

This isn't another fitness tracker.

Squirrel turns real-world movement into a social game.

  1. Track

    Your movement becomes XP, streaks and progress.

    +250 XPDay 7

  2. Compete

    Challenge friends, beat rivals and climb the leaderboard.

    You vs Rohan#2 → #1

  3. Claim

    Move through real places and compete for territory.

    Riverside82% yours

  4. Connect

    Meet people who move like you and build your crew.

    Crew of 43 going

02 — How does it work?

How it works

  1. 01

    Create
    your profile

    Set your goals and find your movement style.

  2. 02

    Pick a
    challenge

    • Daily goals.
    • Head-to-head battles.
    • Territory missions.
  3. 03

    Move
    IRL

    • Run
    • Walk
    • Lift
    • Cycle
    • Play

    Anything that gets you moving. (yes, walking counts)

  4. 04

    Earn +
    level up

    Earn XP, build streaks, unlock rewards and grow your crew.

03 — Why is it fun?

Choose
your battle.

Daily goal

30min

Complete 30 minutes of movement today.

18 / 30 min done+250 XP

Head-to-head

You 8,420 steps
Rohan 7,890 steps

You're winning

Winner gets+500 XP

Territory

Riverside

Your crew82%

2,340 XP to claimClaim it

04 — What can I compete for?

Own
your
block.

Every run leaves a mark.

  1. 01Move through real places.
  2. 02Build XP.
  3. 03Claim territory.
  4. 04Defend it.

Your crew

Riverside

82%

2,340 XP to claim · Defended by 14 movers

  • Your crew
  • Rival crew
  • Contested
  • Your run

Good
people
move
different

05 — Who is here?

Find
your
crew.

Real people near you, moving the way you like to move. Follow them, challenge them, run with them.

Crew storiesDemo

    Crew wallExample posts

    • Aarav completed a 5K

      +420 XP

    • Meera joined a head-to-head

      vs Rohan

    • Rohan defended Riverside

      Territory

    Who's
    moving?

    Your city is competitive.

    Leaderboard Sample data

      Friends doing pull-ups outdoors at sunset
      Real places.
      Real meetups.

      Your neighbourhood becomes part of the game. touch grass, literally.

      • Parks
      • Campuses
      • Rooftops
      • Streets

      06 — Why Squirrel?

      1. Move with
        people.

        Fitness is easier when someone else is waiting for you.

      2. Play your
        city.

        Parks, campuses and streets become part of the game.

      3. Build your
        crew.

        Meet people through what you actually enjoy doing.

      07 — What is launching?

      We're
      landing
      October 2.

      02/10/26

      First crews.
      First challenges.
      First territories.

      00Days
      00Hrs
      00Min
      00Sec
      Join the founding community →

      08 — Join

      Get in
      before
      everyone else.

      Join the founding community and be there when your city goes live.

      Founding member pass02 / 10 / 26

      No spam. Just movement, people and good vibes.
      • First in when your city opens
      • Founding crew badge
      • Shape the first challenges

      A community
      that shows up.

      5K+ on the waitlist (preview figure)

      Got questions?

      What is Squirrel Social?

      A social fitness game built around real-world movement. You move IRL, and the app turns it into XP, challenges, leaderboards and territory — with real people around you.

      Who can use it?

      Anyone who moves. Runners, walkers, lifters, cyclists, yoga people, weekend footballers. If you can move, you can play.

      Do I need to be fit?

      Nope. Challenges scale to your goals, and a 20-minute walk counts. Beginners and athletes play on the same map.

      What kinds of challenges are there?

      Three: daily goals you set for yourself, head-to-head battles against friends, and territory missions you take on with your crew.

      How does XP work?

      Every activity earns XP based on effort and consistency, not just speed. Streaks and challenges add bonuses. XP levels you up and unlocks badges and rewards.

      What is territory?

      Neighbourhoods, parks and campuses are zones on the map. Move there to build control for your crew. Most control claims the zone — until someone takes it back.

      Can I create challenges with friends?

      Yes. Pick a goal, set the time frame, invite your friends. The leaderboard does the trash talk for you.

      Can I join a crew?

      Join a crew near you or start your own and invite your people. Crews share XP, meetups and territory.

      When does Squirrel Social launch?

      October 2, 2026. Founding community members get in first.

      Is Squirrel Social free?

      Joining early access is free. We'll share full details on plans before launch — founding members hear first.

      2h

      Join the crew →

      Video coming soon.